Issue #120 TODAY’S SPOTLIGHT One major story in online marketing makes all other pale by comparison: market shuffling between Google, Yahoo, and Microsoft and the addition of the AOL’s resurgent properties. What happened: Microsoft sent its display advertising (think images or banners) business to AOL, Yahoo! started testing Google’s search results. The advertising and search markets will likely be shaken up over the next few months. Here is what some of our favorite analysts had to say. And that is what you need to know for this week without the hype. News You Should Know

What Yahoo Testing Google Search Results Over Bing’s Really Means

Yahoo is testing out Google search results instead of their usual Bing search results for searches done on Yahoo.

Microsoft to exit ad-display biz with AOL deal

AOL will manage and sell Microsoft’s display advertising inventory across several platforms, the companies announced on Monday.

Yahoo experimenting with Google-powered search results, ads

Yahoo is flirting with the idea of a tapping Google to power its search.

Yahoo trialling Google ads in search despite earlier objections by Dept of Justice | 9to5Google

Yahoo is currently including Google ads in some of its search results in what the company described to the NY Times as a “small test.”

Microsoft Office for Android Now Available to All

Microsoft & Google continue chasing the office suite crowd. Now the Office products are available on Google-centric Android devices.

NEW: ads on Google Play Music

Advertisers can target streaming music listeners with ads on the new free Google Play for music.

Interest in Mobile Payments Remains Stagnant

New data from the Harris Poll people about mobile payments. People know about the trend; it’s just not growing much.

States United to Prevent Gun Violence

Our friends at States Unted ran a PSA several months ago about opening a gun shop in New York. Everyone seemed to love its creativity and powerful message.

Last week, the video won multiple awards (including golds) at the Cannes Lions Awards for creativity.

Click the image to see the video.

ToDoist Integrates with Evernote

Todoist was already a hot task manager and its new free integration with Evernote Premium makes it an even more intriguing choice.

Google Panda Will Be Updated in 2-4 Weeks BIG Google news. An update to its “Panda” algorithm will shake up rankings in the next 2-4 weeks. It’s Google’s 3rd major update in 3 months.

Domain Privacy May Soon Become a Thing of the Past?

If you’ve registered any Web domains for your small business, there’s a potential privacy issue. You may be required to identify a registered agent by name. That may not be bad, but it’s different.

Google Sheets Update Again

New charting and pivot table functions bring the free Google Sheets even closer to Excel’s most powerful functions.

Man Incredibly Plays 25 Jingles on Piano Using the Products They Advertised | Adweek

Love ’em or hate ’em, jingles are effective for recall. In fact, I bet you can recall all 25 of the popular jingles that YouTube artist Grant Woolard has collaged together into this impressive earworm.

Food Pantry Provides More Than 100 Bags of Food, Assisted by Adults with Disabilities at SPARC

Our friends at St. Anne’s in Reston provided hungry people with more than 100 bags of groceriers Thursday. Our other friends at SPARC, the organization helping adult with disabilities, helped sort and re-bag the food into individual portions. We love when our friends work together.

Start.Me – Customizable start page

I’ve tried so many of this program’s paid and free competitors. I may not use everything it offers, but I love what I do use. I’ve even moved my bookmark there.