“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
That was said by John Wanamaker, the founder of the department store that carried his name. Wanamaker was smart. He also created a store policy of one price and returnable goods during the 1860s. And he was right about wasting money on advertising. That’s something that can happen with distractions, changing rules, and lack of information.
Luckily for you, times have changed, and we’ve learned the ways to make your advertising and marketing dollars stretch far. This kind of efficiency doesn’t come easy. Over more than a decade of helping organizations create great marketing, we’ve learned to read the data and apply it to a customer’s organization. We don’t send your work out to subcontractors or hire inexperienced trainees. When given the choice between creating a big company, we chose instead to work hand-in-hand with our customers and be a great company.