SPOTLIGHT: Market Shuffling between Google, Yahoo, and Microsoft

Issue #120

TODAY’S SPOTLIGHT

One major story in online marketing makes all other pale by comparison: market shuffling between Google, Yahoo, and Microsoft and the addition of the AOL’s resurgent properties.

What happened: Microsoft sent its display advertising (think images or banners) business to AOL, Yahoo! started testing Google’s search results. The advertising and search markets will likely be shaken up over the next few months. Here is what some of our favorite analysts had to say.

And that is what you need to know for this week without the hype.

News You Should Know

What Yahoo Testing Google Search Results Over Bing's Really Means

What Yahoo Testing Google Search Results Over Bing’s Really Means

Yahoo is testing out Google search results instead of their usual Bing search results for searches done on Yahoo.

Microsoft to exit ad-display biz with AOL deal

AOL will manage and sell Microsoft’s display advertising inventory across several platforms, the companies announced on Monday.

Yahoo experimenting with Google-powered search results, ads

Yahoo is flirting with the idea of a tapping Google to power its search.

Yahoo trialling Google ads in search despite earlier objections by Dept of Justice | 9to5Google

Yahoo trialling Google ads in search despite earlier objections by Dept of Justice | 9to5Google

Yahoo is currently including Google ads in some of its search results in what the company described to the NY Times as a “small test.”

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