SPOTLIGHT: Twitter Ad Targeting, FTC Guidelines

TODAY’S SPOTLIGHT

Toyota wins Father’s Day with the long-form commercials they released this week. And Twitter was on Silver Beacon’s radar, but not for the reasons you might have heard. The social media company said it would increase direct message limits in July and allow advertisers (like us!) to begin targeting people based on what smartphone apps they have. But advertisers should remain careful about disclosures. The Federal Trade Commission updated its online advertising guidance for the first time in five years.

And that is what you need to know for this week without the hype.

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