Toyota wins Father’s Day with the long-form commercials they released this week. And Twitter was on Silver Beacon’s radar, but not for the reasons you might have heard. The social media company said it would increase direct message limits in July and allow advertisers (like us!) to begin targeting people based on what smartphone apps they have. But advertisers should remain careful about disclosures. The Federal Trade Commission updated its online advertising guidance for the first time in five years.
And that is what you need to know for this week without the hype.
It’s happening in July so don’t try to send a super-long message now, but 10,000 characters is, well, kinda like email. You’re welcome for Twitter news that isn’t about their new-old CEO.
The agency updates its FAQ page for endorsement requirements for the first time since 2010. The new guidance could precede a crackdown. You and your organization need to understand this.
Twitter is launching a brand new type of ad targeting that allows users to be targeted based on the apps they already have installed on their smartphones. Yup, the OTHER apps.
After its paternal score in the Super Bowl, Toyota steers the conversation back to dads with two short Father’s Day films.
Our friends at SPARC, an organization helping adults with disabilities in Virginia, were featured on an hour long segment of Inside Scoop this week. Here’s a link to the hour-long video. Congratulations!
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