SPOTLIGHT: The Right To Be Forgotten, Read Now Ads

TODAY’S SPOTLIGHT

You may have read about “the right to be forgotten”, that is, removed from search engine results. It’s happening in Europe now, and an American consumer group wants it to happen here. Meanwhile, Google is testing a “read now” ad that takes you directly into content while announcing more delays in its major search engine changes. And a new study confirms our experience that computer buyers are spending more than mobile buyers.

And that is what you need to know for this week without the hype.

NEWS YOU SHOULD KNOW

Consumer group wants Google give Americans the ‘right to be forgotten’ online

Consumer Watchdog wants the FTC to investigate Google for giving the right to be forgotten to European Internet users, but not Americans.

Google AdWords Read Now Ads to Google Play

Pete Meyers from Moz.com spotted potentially a new ad format from Google named “Read Now. Clicking from the ad takes the user into a book or eBook or PDF or other atypical content.

Desktop Shoppers Outspend Mobile Buyers

This is very important information. We are seeing this trend with just about every client that directly sells online.

Google Big Updates Delayed Again

The famous Panda update is delayed again. The Penguin update is “months away”. Some are speculating November. What does that mean for you? Changes in search results from now to the winter holidays.

AD OF THE WEEK

Under Armour Honors Misty Copeland With Hashtag That Led to a Car Full of Flowers | Adweek

Under Armour wins dancers after Misty Copeland was named the first African American principal dancer in American Ballet Theatre’s 75-year history. They made a social extravaganza!