Global WebIndex is adding mobile surveys in 40 countries to its research data.
They created a benchmark to start, and the results skewing to younger consumers was just one finding. In this chart, you can see that nearly half of “mobile-only users” are aged 16-24.
This is a tricky stat that’s worth over-explaining since it’s early and it’s Monday. Of the mobile-only, nearly half are 16-24. This does not mean half of 16-24 year olds are mobile-only users, although that day is coming too.