Ideas

SPOTLIGHT: Google Buy Now, Another Remarkable Always Ad

TODAY’S SPOTLIGHT

Search heats up during July’s dog days as Google unveils new mobile advertising features and Microsoft BIng counters with terrific demographics from its site. Meanwhile, Adobe Flash continues struggling as Firefox blocks it from the browser, and a firm in a unique position is hiring a Search Engine Optimization Manager.

And that is what you need to know for this week without the hype.

NEWS YOU SHOULD KNOW

Google Officially Launches Buy Button on Mobile

We told you last month that this was coming: Google has launched BUY NOW buttons on mobile. Google also says that desktop buy rates are 2x mobile buy rates–something we’ve also recently shared from our own clients.

Firefox Blocks Flash

Mozilla has officially blocked Flash from working in its browser. Facebook’s security head wants the date when Flash is discontinued. It’s time to change now if there is any Flash on your organization’s website.

Google is Hiring An SEO Manager–Don’t Say You Don’t Need One Too

It’s not a joke or an act. Google is hriing a “Program Manager, Search Engine Optimization”. You can read the jargon-filled job description or accept the fact that there are SO MANY ranking signals that even Google needs someone to monitor and advocate for SEO.

Bing Says 33% of Audience Makes $100K or Better

Bing has released new stats. Some we all knew– about a third of the continent’s searches go through BIng after all. But 33% with a household income (HHI) of more than $100K? 47% college or better with 15% grad school? Impressive numbers!

AD OF THE WEEK

Girls Are Unstoppable in Next Phase of Always ‘Like a Girl’ Campaign | Adweek

P&G won every award possible with last year’s “Like A Girl” campaign. Here is this year’s followup.

News

SPOTLIGHT: The Right To Be Forgotten, Read Now Ads

TODAY’S SPOTLIGHT

You may have read about “the right to be forgotten”, that is, removed from search engine results. It’s happening in Europe now, and an American consumer group wants it to happen here. Meanwhile, Google is testing a “read now” ad that takes you directly into content while announcing more delays in its major search engine changes. And a new study confirms our experience that computer buyers are spending more than mobile buyers.

And that is what you need to know for this week without the hype.

NEWS YOU SHOULD KNOW

Consumer group wants Google give Americans the ‘right to be forgotten’ online

Consumer Watchdog wants the FTC to investigate Google for giving the right to be forgotten to European Internet users, but not Americans.

Google AdWords Read Now Ads to Google Play

Pete Meyers from Moz.com spotted potentially a new ad format from Google named “Read Now. Clicking from the ad takes the user into a book or eBook or PDF or other atypical content.

Desktop Shoppers Outspend Mobile Buyers

This is very important information. We are seeing this trend with just about every client that directly sells online.

Google Big Updates Delayed Again

The famous Panda update is delayed again. The Penguin update is “months away”. Some are speculating November. What does that mean for you? Changes in search results from now to the winter holidays.

AD OF THE WEEK

Under Armour Honors Misty Copeland With Hashtag That Led to a Car Full of Flowers | Adweek

Under Armour wins dancers after Misty Copeland was named the first African American principal dancer in American Ballet Theatre’s 75-year history. They made a social extravaganza!

News

SPOTLIGHT: Market Shuffling between Google, Yahoo, and Microsoft

Issue #120

TODAY’S SPOTLIGHT

One major story in online marketing makes all other pale by comparison: market shuffling between Google, Yahoo, and Microsoft and the addition of the AOL’s resurgent properties.

What happened: Microsoft sent its display advertising (think images or banners) business to AOL, Yahoo! started testing Google’s search results. The advertising and search markets will likely be shaken up over the next few months. Here is what some of our favorite analysts had to say.

And that is what you need to know for this week without the hype.

News You Should Know

What Yahoo Testing Google Search Results Over Bing’s Really Means

Yahoo is testing out Google search results instead of their usual Bing search results for searches done on Yahoo.

Microsoft to exit ad-display biz with AOL deal

AOL will manage and sell Microsoft’s display advertising inventory across several platforms, the companies announced on Monday.

Yahoo experimenting with Google-powered search results, ads

Yahoo is flirting with the idea of a tapping Google to power its search.

Yahoo trialling Google ads in search despite earlier objections by Dept of Justice | 9to5Google

Yahoo is currently including Google ads in some of its search results in what the company described to the NY Times as a “small test.”

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