Thank you for reading this Monday’s issue. Info on replying to me or stopping future issues is below. Feel free to ask any questions about today’s news or any other marketing issues.
George Bounacos
This week’s major issues:
Google postpones the Penguin update…again
Facebook is testing direct sales of concert tickets
Bing’s top searches of 2015 are in and fun to review (really!)
Google Shopping new rules go into effect in about 60 days.
Google confirms to “Search Engine Land” that its Penguin update will not be released in 2015. That means it will be at least 14 months before sites penalized by Penguin have a chance at a full recovery.
Bing announced its top searches of 2015 but with a nicely designed twist that makes browsing the data an interactive joy.
These things are often tables of data, but Bing pulled out all the stops this year.
On the heels of its new shopping initiative, Facebook confirmed to BuzzFeed (really) a test directly selling concert tickets.
Google Shopping’s new poicies take effect in February.If your organization sells items on Google’s Shopping platform, have a look at the changes.
It’s Cyber Monday. Early reports state that traditional retail had a soft Black Friday despite expanding sale hours.
A Korean company called Vonvon launched a number of Facebook quizzes. 17 million people took one of them and gave the company almost all of the info they had put on Facebook–even if blocked.
The FTC gives great advice on social media disclosures your company must make online.
New Marketing Fact Shopping-related searches increased 120% on mobile devices year-over-year according to Google.
And that is what you need to know for this week without the hype.
Over 16 million people have agreed to give up almost every private detail about themselves to a company they likely know nothing about just to play a quiz.
If your organization promotes things on social media then you need to read SEO godfather Danny Sullivan interviewing FTC’s Mary Engle about disclosure. Really. Read it.
