Verizon is said to be close to purchasing Yahoo, a deal rumored for weeks. As of this weekend, nothing is official, but a deal could be announced on Monday.

This is important for your organization because Verizon already owns AOL. A combined organization, call it AOL-hoo, will unite AOL’s strong content (including The Huffington Post) and its services (Moviefone and Mapquest) with Yahoo’s email service and Flickr photo and Tumblr blog products. Add in Verizon Wireless’ market share as North America’s leading provider and six million FIOS customers. The combination creates a vertical organization.

This new company would have as many or more visitors than Google or Facebook. Google will still dominate search, and Facebook will still be the leading social media channel. But your prospects and customers will be using the AOL-hoo, which means you’ll need to target it.

Stay tuned. Even if this deal happens, any combinations or cuts are at least several months down the road. But be aware of the potential new player in town.

Google is flagging some websites for being too slow and a client helping adults with disabilities opens its third location.

What you need to know about “The Dress”

The dress of many colors was a random bit of viral content that spread throughout the planet. I received responses from Australia, Africa, Europe and Asia when I asked people using super-cool new social network Plague how far the issue had spread.

As an organization leader, you should understand that this started late Wednesday night and saturated the Internet by Thursday afternoon. Smart marketers offered “dress-free” zones and “explainer” articles for their communities.

You missed the opportunity if you didn’t publish then because everything was over by midday Friday. That’s the speed needed for social media.

News You Should Know



Google tells websites not to buy links, Pinterest gets ready to sell pinned items, and a client reaches 100,000 Facebook likes.

News You Should Know