TODAY’S SPOTLIGHTWe know you love the different links about online marketing, and we don’t often publish generic stats pieces, but it’s worth your time to read how much mobile has grown in content, purchases, long form content, time on the device and more. We said to people “you can’t ignore social media”. Now we say to people, “do not ignore mobile”. And while you’re not ignoring social media, take note that Facebook is testing a “Buy” button and a “Sell” button. You knew that Facebook business pages would one day offer ecommerce. Here is another test. And as Facebook enters eBay’s market, Google is entering the local service market in yet another way. If you run a local business, you must read today’s second article. And that is what you need to know for this week without the hype. | 
