This may be the best insight about Google’s update published in the last week. The complete answer isn’t here, but the author makes a compelling point about “brand-based” keywords for Google ranking.
Yahoo! announced it released search data for 20 million “anonymized” users for academic purposes. AOL did EXACTLY the same thing in 2006. It took the New York Times less than one week to begin to identify individuals from their searches.
Advertising spending on Facebook increased 11 percent in the fourth quarter. Why? Because they work. The “click rate” of those ads has reached a Google-like level, making the ads more profitable.
So how would you like to tweak some of the types of ads you see on Facebook? Have a look at this easy-to-use guide on changing Facebook advertising choices by Kristen Goldel of Search Engine People.
Microsoft’s Bing solidified its #2 position in US search engine market share by expanding its deal to provide search and ads for all AOL platforms worldwide.
Many organizations discounted Facebook Messenger for a long time, but the app now has 800 million monthly users just 14 months after reaching 500 million. Ad Week takes a look at 2016’s features.
Watching gaming videos is a real thing. That is, people are going online and watching uploaded videos of other people playing video games. It’s so popular that 47% of the audience have children of their own. Take a look at the in-depth study from Google.
Caitlin Dewey of the Washington Post digested a well documented sociology study about how all those “not true” things reach your Facebook feed with people swearing by them. Dewey’s story is here. The peer-reviewed study from the Proceedings of the National Academy of Sciences is here (PDF).2
Facebook continues refining its professional and local services search pages. There are still many issues with the service, but when more than one billion people have an active account, you owe it to your organization to know what Facebook is doing for you or your competitiors.
You can examine Google’s counter to Facebook by looking at its new local service search features.thanks to this terrific article by The SEM Post that shows google will not be left behind in the local / mobile space for small business searches.
A study of more than 400 million Tweets made in 2015 shows that there weas a lot of agreement among four big topics. Take a look at the details of the biggest Twitter subjects.
Twitter is adding new teeth to its abuse policies to protect people from inappropriate messages.Among the new mandatory steps in such cases are name and telephone verification before an account can be unlocked once it is involved in abuse. Removing anonymity is a great first step to curbing abuse.
