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  • Home
  • What We Do
    • Promote Your Message
    • Build Audience
    • Track Data and Optimize
  • Case Studies
  • About Us
  • Clients
  • Ideas
  • Pricing
  • Contact

Silver Beacon Marketing

Articles

Dow Jones Defined – Marketing’s Biggest Success

  • George Bounacos
  • November 13, 2008

The Dow Jones Industrial Average is one of marketing’s biggest successes ever. Here’s why.

Articles

Your Partner’s Partners – Not Knowing Them Is A Gamble

  • George Bounacos
  • November 12, 2008

Making editorial comments about organizations or people when you don’t know the connection to the person you’re speaking with is a gamble.

Articles

Get Bad News Out Fast – J&J Copes Fast With Mylicon Recall Crisis

  • George Bounacos
  • November 11, 2008

When a manufacturing error possibly contaminated an OTC baby medication, J&J brand Mylicon swung into action fast. Remember that rule – Get bad news out fast.

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