We already use Google Docs for communicating with our clients because it’s a free, simple solution that just works. Yes, we still have Microsoft Office, but a new version is coming and we already compatibility issues when people asked us to revert a spreadsheet one version back. An elegant cross-platform solution like Google Docs makes us happy and hasn’t failed us yet in a variety of scenarios.
Now Google is adding even more to their online product suite with collaborative drawing. What’s so cool about that? It’s a Google Whiteboard! Being the person who once asked an engineer about the viability of marketing a desk made of whiteboard material that would not smear, this is a game changing event for me.
My partner Sara is in New York. She’s the smart designer. I just need to lay everything out visually. Our clients are scattered all over. Multiple clients are on the West Coast. I don’t think either of us is within 20 miles of any of them and even visiting a “local” client takes up at least a half day. But now we can even invite clients into a brainstorming session. Sara can put the designs and images in front of people and get immediate feedback. And if I’m laying out a budget or an ad campaign, I can diagram AdWords Ad Groups. I can mindmap with my partner. How cool is that? I can mindmap online, and it’s real-time and collaborative and free. As a small business leader, what more could you ask for?