Are You Ready For Your Close-Up?

You, your customers or your business has a shot at being in a Kevin Macdonald film to premiere at this year’s Sundance Film Festival.   The film is being executive produced by Ridley Scott and sponsored by Google and electronics maker LG.

Called Life in a Day, the film will be a “cinematic experiment” to demonstrate what life in 2010 was like according to Google’s official film announcement last night.   Finding partners with better pedigree would have been harder.  Macdonald’s directing credits include The Last King of Scotland, and you’ve likely seen anywhere from a couple of pieces to much of Ridley Scott’s work, including Blade Runner, Gladiator, Alien and TV shows like The Good Wife and geek-police show Numb3rs.

Google’s plan for the film is brilliant.   Whip out your camera and start shooting video on July 24.    Upload the content to YouTube by July 31.  If any of your footage makes the film, you’re a co-director.  Even if you don’t make the film, you’ll be one of the kajillion entrants.

But this really could be a home run for your business.

Who knows what image the director is looking for?  Sure, there are 6 billion people out there, but how many do what you do?  Great.  Now how many are submitting a video?  And what if something magical–a twinkle in someone’s eye, an unexpected smile or frown, a small piece of daily living–exactly fits whatever thing the director is looking for right then?

You know the worst thing that happens?   You submit your video, don’t make the cut and have lots of footage for video on your site, television commercials and even a training video.  Video is not hard.  Editing video well is hard, but you pay someone to do that.

They don’t do what you do either.

You can find out more about the Life in a Day project at the Google blog or watch their nifty video below. Oops, I mean trailer. Welcome to Hollywood, baby.

Leave a Reply

Your email address will not be published. Required fields are marked *
You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>