Even Toddlers Know Not to Steal

We know we sometimes sound preachy about copyright.

Before technology changed, people copying art or photographs or writing were called thieves.

See? Being adamant about intellectual property rights is easy if you try.

Few of us are perfect or blameless. We’ve copied someone else’s work, even if only to email a photo to a friend. But who knows where that photographer’s work goes after that? And that’s one of the big issues that creative talents face.

We look at some developing stories in online marketing and intellectual property rights that surfaced this week. Protecting your organization’s rights and training your team so that they know you won’t tolerate their using someone else’s work is a good first step.

And you know those YouTube videos that have a line claiming that the copyright belongs to someone else? They’re just posting this for “entertainment” or some silly excuse? All that person did was admit to the artist’s attorney that they knew they were stealing. Don’t do that. Especially don’t do it at work.

We aren’t attorneys. The Silver Beacon family includes an award-winning photographer, and we have photography and book clients. And we know that most people are generally good and want to do the right thing.

Check with us if you need help or a good attorney referral.

 

 

Verizon is said to be close to purchasing Yahoo, a deal rumored for weeks. As of this weekend, nothing is official, but a deal could be announced on Monday.

This is important for your organization because Verizon already owns AOL. A combined organization, call it AOL-hoo, will unite AOL’s strong content (including The Huffington Post) and its services (Moviefone and Mapquest) with Yahoo’s email service and Flickr photo and Tumblr blog products. Add in Verizon Wireless’ market share as North America’s leading provider and six million FIOS customers. The combination creates a vertical organization.

This new company would have as many or more visitors than Google or Facebook. Google will still dominate search, and Facebook will still be the leading social media channel. But your prospects and customers will be using the AOL-hoo, which means you’ll need to target it.

Stay tuned. Even if this deal happens, any combinations or cuts are at least several months down the road. But be aware of the potential new player in town.