Issue #15

Logo for Silver Beacon Spotlight

TODAY’S SPOTLIGHT

This week’s focus is all on HOW BUYING IS CHANGING RIGHT NOW. As in this week and beyond.

Amazon tested ONE HOUR delivery for $9 in New York. Now they’re testing in Baltimore and Miami too. Meanwhile, Facebook can now help advertisers target you based on what you buy. And Google announced that they will allow small businesses to target individual in Kansas City watching TV. Not people who say they like a show. Individuals. And not just for KC organizations, but for your organization.

News You Should Know

Congratulations!

10 Second Survey

 

 

 

Google is flagging some websites for being too slow and a client helping adults with disabilities opens its third location.

What you need to know about “The Dress”

The dress of many colors was a random bit of viral content that spread throughout the planet. I received responses from Australia, Africa, Europe and Asia when I asked people using super-cool new social network Plague how far the issue had spread.

As an organization leader, you should understand that this started late Wednesday night and saturated the Internet by Thursday afternoon. Smart marketers offered “dress-free” zones and “explainer” articles for their communities.

You missed the opportunity if you didn’t publish then because everything was over by midday Friday. That’s the speed needed for social media.

News You Should Know

Congratulations!

 

 

TODAY’S SPOTLIGHT

Google tells websites not to buy links, Pinterest gets ready to sell pinned items, and a client reaches 100,000 Facebook likes.

News You Should Know

Congratulations!