KHJ-AM radio in 1927
Journalism uses the web now

We last wrote about Help A Reporter Out (HARO) in November 2008.    At the time, we were using a line of 23,000 addresses.  I have no idea if that was HARO honcho Peter Shankman’s number or one that came to me in a dream, but I know from observing (disclosure: and from buying ads) that HARO has grown like a weed.

What started as a Facebook group is now a lovely little site that just happens to connect 100,000 people with 30,000 journalists. Wow. You need to be one of those 100,000 if you’re not already.  I’ll venture a guess that I send a client or friend a HARO listing at least 3-4 times each week.  They’re appreciative 0f the chance to be a source for a media outlet, and I’m glad that someone whose skills and knowledge I trust is actually a source.

Since writing that last HARO piece,  the list is now a site that lets you specify additional verticals you want to read about and has a nice web interface for managing your web account. Over a relatively short period of time, my wife has appeared in a book on working moms, I’ve been interviewed by NPR for a healthcare piece on a subject dear to me and a really terrific blogger ran another interview with me about small business ad agencies.  Then there are those hundreds of referrals.

So sign up for HARO already.  I have no affiliation with the site beyond finding HARO the best example of crowdsourced data sharing that ever hit the Internet.  You’ll get a minimum of 3 pieces of email a day and some reporters have tight deadlines so at least skim the mail when you’re reading the rest of your email.  Stacking it with other email to read on the weekend doesn’t quite work. Oh, and HARO is free for reporters and sources.  Ad supported with a single tiny text ad at the top, HARO is a smart read. See you in the Sunday papers.

Google has launched a search site listing certified professionals and marketing agencies.

From the company’s description:

Google Advertising Professionals are not Google employees, but rather are online marketing professionals, agencies, and other individuals such as search engine marketers (SEMs), search engine optimizers (SEOs), and marketing consultants. They have been certified by Google to manage AdWords accounts. To become qualified, professionals must demonstrate an in-depth understanding of AdWords by passing exams, and they must meet all our qualification guidelines

You may not have a need for an Internet marketing agency now, but it’s a handy resource to bookmark.    Then again, since you’re here at Big Thinking for Small Business, save some time and bookmark our Google Advertising Professionals listing.

I first came across Keurig coffee pods years ago when the sales rep pitched our CFO on employee pilferage and our office manager on cleanup.  What a slam dunk.

It's good coffee, but sell it that way rather than reducing employee pilferage
It’s good coffee, but sell it that way rather than reducing employee pilferage

Even when calculating the cost of the pods running as high as 50 cents each, throwing in the machine was a no-brainer.  Give away the razor and sell the blades works almost a century after the fact.   And like those Gillette razors I scrape my face with, the K-cups were pricey relative to the substitutes in the market. That sales pitch is shot now.  Nearly everyone I know who has more than one coffee drinker in a house has bought or is considering buying a Keurig or Senseo.   Yes, real coffee snobs, I know you grind your own beans and use distilled water for each pot.  I didn’t mean to insult you.  Keep reading because there is a lesson here for you too.

The pilferage pitch worked in part because we had people walking out with plants or a ream of paper or a roll of paper towels.  We employed thieves.  Our response was the same as any company.  We locked things up, made it difficult to have access to the things people used in their daily work like pens and paper and other equipment.  I can’t count how many calculators we bought.   Then we tasked someone with running around and opening locked closets and cabinets when people needed equipment.

Office pilferage exists everywhere.  But when a company moves from a handful of employees where everyone knows everyone’s business to enough employees to mask pilferage, what should the response be? Restrictive, paternalistic policies may not be the answer.  Firing someone for walking out with a pen is silly.   But you would fire someone who walked out with a $25 case of coffee.  Or you should, and if you wouldn’t, now is a good time to ask yourself why.

Building a culture of honesty is a hard process.  The rewards can be monetary in terms of profit sharing, communicative and my wife’s favorite saying to our children when they were growing up:  “That’s not okay”.   Ultimately, time spent policing employees is a command-and-control leadership technique that’s easiest to implement and manage.  The rigidity stifles creativity, encourages office castes and stops the casual rule breakers. Workplaces need rules and consequences.  But no one should be able to sell a basic product like coffee on the premise that it uses a delivery system that was then in very few homes.  Think about your workplace today — everything from missing lunches to missing toner.  Then think about your team and how you can begin adapting a culture of honesty. Start with yourself.  If reports are “good enough”, if vendors are paid “just a little late”, if office politics are a way of life, today is a great day to declare a new era.   Start with yourself, work to your lieutenants and change your culture.   Because the real issue is not that your culture is spending more on time to lock up office supplies.  The real issue is the broken windows theory of what’s acceptable becoming commonplace and transferring to your partners, your employees and most importantly, to your customers.