If your organization advertises using AdWords, you can now target Gmail with an ad that expands when the viewer clicks the screen.
In reputation news, Yelp is now posting a harsh note about 100 different moving companies when its network reportedly pressured customers for good reviews (they actually gave them discounts…) And the FTC, which is far more powerful than Yelp, cracked down on testimonials that were not disclosed as paid testimonials.
This is the third time we’ve mentioned this in 29 issues. You must stop if your organization is using paid endorsements that are not marked as paid. If you’re the one caught, you face harsh penalties, If your agency is doing it, fire your agency. Most people remember the brand names that got caught, not the agency’s name.
And that is what you need to know for this week without the hype.