SPOTLIGHT: Bing Ads Official Tag, Facebook Market Share

TODAY’S SPOTLIGHT

Advertisers on Bing may soon start an “Official” tag by their site’s names for items they create. That’s powerful advertising.

If people share your ad or content, they’re probably using Facebook. A new analysis shows 85% of social sharing is happening there. LinkedIn? Not so much.

And that is what you need to know this week without the hype.

News You Should Know

Bing Ads Testing “Official Site” Tag to Ads in Search Results – The SEM Post

I spotted a new change that Bing Ads is currently testing that are being displayed for big brands in their search results. “Official Site” almost always helps ad results, and Bing is testing an automatic version.

Report: Facebook Pulls In 84% Of Social Shares For Publishers

People always ask for comparisons. Here’s a scary market share number: Facebook has boosted its share of sharing activity by 11.9 percentage points in a year for sites on the ShareThis network. to 85%

App of the Week

Google Online Security Blog: Protect your Google Account with Password Alert

Why? 2% of messages sent via Gmail are designed to steal one of your passwords. The extra benefit of being written by Google for Chrome browsers.

Ad of the Week

A.1. Sauce: New Friend Requests (Video)

Why? A.1 makes a branding change and reaches out to its youngest demographic ever with an ad centered around foods on Facebook and Spotify.

Congratulations!

Amid Conflict and Pain, There’s Still Music in Baltimore

For a city in a declared state of emergency, music takes on new roles. Our friends at the Baltimore Symphony played a free concert outside Wednesday to help bring together their community. Bravo!