SPOTLIGHT: Mobile Data, Local Search, Google Travel

TODAY’S SPOTLIGHT

  • New data on mobile usage
  • The 200+ factors accounting for local search
  • Google expanding its hotel advertising portal.

And that is what you need to know for this week without the hype.

News You Should Know

Most Online Time is Now on Mobile

More time on mobile. You knew that, Did you know that millenials on mobile spend an hour each day on Facebook? There is a free report from Comscore at this link with lots of great detail.

Local Search Ranking Factors 2015 - Local SEO and How to Rank in Google - Moz

Local Search Ranking Factors 2015 – Local SEO and How to Rank in Google – Moz

Local marketing experts rank the most important factors that influence Google’s local search algorithm. They evaluated more that 200 signals for local search presence. Did you know there were that many? And that’s why search optimization isn’t going anywhere despite mobile.

Google Hotel Ads Expand to Smaller Hotels

Google Hotel Ads Expand to Smaller Hotels

Google continues broadening its travel advertising offerings in the hotel segment. In addition to information upgrades in the US, Google is adding 24 countries to the program.

Ad of the Week

How This Agency's Completely Blank 4-Minute YouTube Video Got 100,000 Views

How This Agency’s Completely Blank 4-Minute YouTube Video Got 100,000 Views

Still obsessed with YouTube views as the key metric for knowing whether a video really connected with your audience? Not so fast, says ad agency Solve, which embarked on an experiment recently to see whether it could make literally the most uncreative video go viral. HINT: Views is not the metric you are looking for.

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