TODAY’S SPOTLIGHT

  • Bing is profitable, says Microsoft, and that means Microsoft has renewed vigor in search for the future.
  • One search source may be Facebook. The text of all public posts will be available.
  • Google search results have been extremely variable for 8 days. We have the best article we’ve seen on the subject but no one has answers yet.

And that is what you need to know for this week without the hype.

News You Should Know

Microsoft's Bing search business finally is profitable
Microsoft’s Bing search business finally is profitable

Microsoft’s search business has turned the corner and is finally profitable, and generated $1 billion in revenues during the company’s first quarter of 2016. That sets up the ongoing battle with Google to continue.

Facebook Search Opens to All Public Messages

Facebook announces that all public posts will be searchable. That means your organization may be able to start seeding Facebook with promotional messages much like you do now with search engines.

Double Google Ranking Changes in October Not Penguin Related
Double Google Ranking Changes in October Not Penguin Related

“…This could have been one.” That’s what Googler Gary Illyes wrote on Twitter this week. What’s this? Search marketers have been seeing substantial shifts in search ranking since October 17. But “it” is not the Penguin update, says Google, while declining to say anything else.

Tech in our Lives

24 words that mean totally different things now than they did pre-Internet

Remember when a canoe was just a boat and a troll was just a mythological creature?

TODAY’S SPOTLIGHT

  • Amazon found 1,000 fake reviewers by pretending to hire them. It’s a start but only the tip of the iceberg.
  • Want young viewers? Google says it can show you why you should shift 24% of your TV ad budget to YouTube
  • Want any visitors? More than half of all Google searches now occur on mobile, including in the US. That’s big for mobile, and important for you.

And that is what you need to know for this week without the hype.

News You Should Know

After undercover sting, Amazon files suit against over 1000 fake product reviews

The pay-for-reviews problem gets acted upon by Amazon. Forget their terms and conditions. Doing that can land you in hot water with the FTC too.

Google tells advertisers to shift TV money to YouTube

Google execs advised marketers to shift 24% of their TV budgets to YouTube if they want to reach a young audience.

More than half of all Google searches now happen on mobile devices

Mobile is NOT an afterthought. Your whole digital business relies on the experience you give users via mobile. More than half of worldwide searches (including the US) occur on mobile. Not. An. Afterthought.

Tech in our Lives

Holograms of Disabled People Appear If You Try to Park In Their Space

The word “hologram” wasn’t in regular conversation just a few years ago, but here’s how one campaign is warning off drivers without a special parking permit.

TODAY’S SPOTLIGHT

  • A Nielsen/Facebook study released Friday shows that social media beats television in reaching Millenials and Hispanics.
  • A new service from Amazon lets you print custom tshirts, cups & other swag for your organization–complete with Prime shipping.
  • Yahoo’s ongoing reorg outsources small business and local listings toYext.

And that is what you need to know for this week without the hype.

News You Should Know

Facebook Reaches Millennials
Facebook: We Beat TV for Reaching Millennials, Hispanics

A Nielsen study commissioned by Facebook shows the social network now edges the top 10 TV networks in reaching millennials and Hispanics.

Amazon Launches Merch: Sell Swag T-shirts Printed on Demand
Amazon Launches Merch: Sell Swag T-shirts Printed on Demand

The eCommerce giant Amazon has launched Merch by Amazon, a services that lets businesses and ind…

Yahoo Small Business Turns Over Local Listings Management To Yext
Yahoo Small Business Turns Over Local Listings Management To Yext

Following in the footsteps of MapQuest last year, Yahoo Small Business is outsourcing local listings management to Yext.

Tech in our Lives

How the USGS Detects Earthquakes Using Twitter

Short, urgent tweets help the government separate big earthquakes from those too small to be felt.Facebook Advertising, Yahoo Local