Filtering email from someone was a bit cumbersome for many users so Google has added block and unsubscribe features to Gmail.

We advise almost every client to use buttons WITHOUT counts because most of our clients don’t get thousands of tweets and likes on most posts. Anything less looks anemic. Twitter is solving part of that issue by changing its buttons so they no longer include counts. Information for your developers is at the link.

Facebook calls their new feature “beautiful” and “customizable”. Adding the ability for cover photos and formatting changes on a new Facebook notes section is the perfect way to lock in more longer content from people. See samples of the new feature rolling out by clicking this article link.

Google has confirmed that the Panda 4.2 update that started rolling out 2 1/2 months ago is still rolling out. The SEO industry is convinced that the update was reversed, but now appears to be back on track. And its twin update Penguin is coming soon. Why should you care? Together, they are two of the most potent Google algorithm changes. This affects your organization’s prominence and your own searches.

More time on mobile. You knew that, Did you know that millenials on mobile spend an hour each day on Facebook? There is a free report from Comscore at this link with lots of great detail.

Local marketing experts rank the most important factors that influence Google’s local search algorithm. They evaluated more that 200 signals for local search presence. Did you know there were that many? And that’s why search optimization isn’t going anywhere despite mobile.

Google continues broadening its travel advertising offerings in the hotel segment. In addition to information upgrades in the US, Google is adding 24 countries to the program.

Still obsessed with YouTube views as the key metric for knowing whether a video really connected with your audience? Not so fast, says ad agency Solve, which embarked on an experiment recently to see whether it could make literally the most uncreative video go viral. HINT: Views is not the metric you are looking for.

Links & images make up the majority of Facebook’s content, but VIDEOS (not video links, but uploaded videos) receive 23% more engagements that images and more than double those of plain status messages.

You may want to consider moving to paid anti-virus software after AVG announced that it will start selling “aggregate” browsing information for its free product.

Pinterest reached a big milestone with their announcement of 100 million active accounts each month. The site continues growing as more people find unique uses for what is essentially a social bookmarking site. Does your organization have a Pinterest strategy, and if not, would creating one also create profit?

You only need to have liked the movie Animal House to appreciate this. You may reognize 1 or 2, but you’ll get credits Animal House-style after the commercial runs.