SPOTLIGHT: Bing Profitable, Google Results in Flux

TODAY’S SPOTLIGHT

Bing is profitable, says Microsoft, and that means Microsoft has renewed vigor in search for the future.
One search source may be Facebook. The text of all public posts will be available.
Google search results have been extremely variable for 8 days. We have the best article we’ve seen on the subject but no one has answers yet.

And that is what you need to know for this week without the hype.

News You Should Know

Microsoft’s Bing search business finally is profitable

Microsoft’s search business has turned the corner and is finally profitable, and generated $1 billion in revenues during the company’s first quarter of 2016. That sets up the ongoing battle with Google to continue.

Facebook Search Opens to All Public Messages

Facebook announces that all public posts will be searchable. That means your organization may be able to start seeding Facebook with promotional messages much like you do now with search engines.

Double Google Ranking Changes in October Not Penguin Related

“…This could have been one.” That’s what Googler Gary Illyes wrote on Twitter this week. What’s this? Search marketers have been seeing substantial shifts in search ranking since October 17. But “it” is not the Penguin update, says Google, while declining to say anything else.

Tech in our Lives

24 words that mean totally different things now than they did pre-Internet

Remember when a canoe was just a boat and a troll was just a mythological creature?

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