SPARC

Specially Adapted Resource Clubs

Adults in Virginia who have disabilities are chronically under-served. About ten thousand people remain on a waiting list for state services.The situation is acute, and Virginia has been the subject of multiple Justice Department investigations focused on this issue. SPARC met with us in 2011 and asked us to help their marketing since the entire organization was focused on service delivery. We’ve worked together ever since as SPARC grew from one program in one location to three programs in six locations.

Challenge

Grow a resource-strapped organization dealing with critical human services needs.

Solution

Generate grants and partnerships from Google, Salesforce, Global Giving, and more. Serve as digital directors, managing all online marketing from the website to advertising and everything in between.

Results

Successful promotion of all events including concerts, galas, and golf tournaments. Continuing presence with regular reporting in Global Giving. Deployment of websites and microsites, and management of all advertising and social media.

Indexed: Number of Participants

Advertising Click Through Rate (CTR)

11 Fundraising Events Promoted

What We Did For SPARC

Rebranded organization around services offered

Obtained Google and Salesforce.com grants

Earned placement in Global Giving

Managed all digital marketing including website, advertising, and social media

"Silver Beacon taught us how to message and grow our visibility in the community... They have a tremendous passion for supporting nonprofits and causes they believe in. We would recommend them to anyone." (watch Donna's video by clicking the play button above)