Successful search engine optimization requires a wide view and a microscopic view.

Fire any SEO specialist who tells you that their special relationship with a search engine company can guarantee #1 rankings for competitive keywords. That is a lie incompetent marketers tell.

No one has a relationship like that with a search engine.  We have account managers at Google, Microsoft, and Facebook, and they’re very helpful, but they don’t whisper in our ear about how to get a certain keyword to rank for #1 on Google. We get invited to “partners only” webinars several times each week, and we have the time to attend, learn and ask questions.  That is the real difference between our organization and yours. We love this stuff, and it’s all we do.  You have an organization to run.

We believe the right way to practice search engine optimization (SEO) is to learn as much as we can about your organization and its values.  You deserve a partner who will take the time to ensure that your site remains prominent using ethical, best practice standards for search engine optimization.

SEO is a lot of hard work in a field that is constantly changing. Google says they change their ranking algorithms about 500 times each year.  We read the information that they, Microsoft, Facebook, and others release and talk with colleagues in the field about their impact.  That studying allows us to continually adjust and refine your site to keep people visiting.

Search engine optimization shortcuts do not work in the long run.

If you believe quality means built to last, we should talk about working together.


Online is hard unless it's your only focus.

We pay attention to what's working and what's new so we can help guide you. Interested? Talk with us now.


Dina Widlake is an education executive at a Fortune 500 firm. She specializes in instructional design and development.

Dina Widlake
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