Don’t wait until your business is this empty before calling us for online advertising.

We believe that online advertising levels the playing field for small businesses and non-profits.  All online advertising agencies have access to the same type of data.  We understand that data, and this allows us to share your story with people interested in your organization even better than a multi-million dollar ad agency.

“The online advertising Silver Beacon Marketing created for our 20 year old company helped us increase profits and get new customers.”
David Noble, Noble Pest Management

Our entire advertising practice is built around being your partner.  We work with you to share your organization’s story and prove to customers that it is superior to competing large corporations or chains. Like you, we control our growth because we believe that clients are really partners.  We’re still plenty smart and have enough resources to get the job done.

  • Google Partner agency
  • Eleven years’ experience managing online advertising
  • 100% transparency so you see every penny spent on advertising and your returns.
  • Free profit-focused models so you know how much to spend and where to get the most money for your investment

Profit and Transparency

 Transparency and profit are the two touchstones of our advertising business.

Transparency means you will always know the exact cost of all ads, including how much is spent at Google, Facebook or on other platforms.

We also believe that you should only advertise when the results are profitable.  We will build a “Return on Ad Spend” (ROAS) model with you so that you can see how much revenue is generated for every advertising dollar.

This ROAS percentage is the focus of our advertising work with you. Counting website visitors and engaging in social media are great and both have their place when you analyze your business.  But profit is the most important number for any organization, even non-profits, and we help you understand that number.

Google Certified Partner

Transparency and our intense focus on profit is part of how we became a Google advertising partner and are allowed to use their seal.  Part of that process is successfully passing and continuing to pass hours of exams administered in Google’s certified program.

Google requires that we adhere to certain rules and manage a significant advertising expenditure to maintain our status as a partner.  You will see some people listed as “Google Individually Qualified”, but far fewer organizations that are listed as a “Google AdWords Certified Partner”.

You will get more than Google expertise at Silver Beacon because we also manage tens of thousands of dollars in advertising on Facebook, Microsoft Bing and Amazon.

Talk with us today about working together to promote your message against big organizations.  As partners, that’s a battle we can win together.

LET'S TALK

Online is hard unless it's your only focus.

We pay attention to what's working and what's new so we can help guide you. Interested? Talk with us now.

LET'S TALK

 Marketing executive Rob Birgfeld has worked with media giants, ad agencies, Internet Yellow Pages, associations and healthcare organizations for more than 17 years.

Rob Birgfeld
Marketing Executive