If you have ever planned a wedding or large party, you know that coordinating the details of a large event is challenging.
Now imagine being the person who convinces strangers that they should attend the event, and maybe even pay money to do so.
You’ve just caught a glimpse of event marketing. It is a gloriously fun and often trying task when a marketer coordinates the desires of their client along with those of the venue, the people appearing at the event and the whims of people who may not have even known about the event 10 seconds ago.
We love event marketing, especially for smaller organizations who are concerned that they may not be able to compete against bigger, better-funded events. Among our work:
Great event marketing uses the best creative and data-centric thinking available. Event organizers need a nimble agency partner like Silver Beacon that can quickly adapt to changing dates, venues and topics.
We review every client’s web performance every day. We don’t rely on automated messages to tell us what is happening. We look for ourselves, every data point, 365 days a year. Our daily attention to client data is part of our success story and one of the reasons why we choose to work with a limited number of organizations at any one time.
At Silver Beacon, we all know our clients and their projects. We believe that is how you want your online marketing handled. We just happen to be one of those boutique agencies that follows through on the promise of superlative client service.
Carrie Vanston is the co-author of Minitrends and is the Vice President of Technology Futures, Inc. She has spoken at Morgan Stanley conferences, World Futures 2013 and TFI's Forecasting for Valuation seminar. She has also written and co-written articles for Texas CEO and the Austin Business Journal.